Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? Constant Contact’s Chief Marketing Officer John Orlando cuts through the clutter, sharing three marketing strategies to focus on in 2020.
With so many marketing trends for businesses to track and try, it can be tough for small business owners to figure out which ones are worth focusing on with limited time and resources. Emerging trends bring new marketing opportunities, which can sometimes feel like too much of a good thing: interactive content, chatbots, messaging apps, AI and more. According to an Endurance International Group study, 64% of the market feels overwhelmed when managing marketing. So it’s no surprise that many small business owners I talk to feel overwhelmed by all the options and, ultimately, end up doing nothing at all.
This is a huge missed opportunity for small businesses because they can reap big rewards from digital marketing. So, to help small business owners cut through the clutter, I’m sharing three marketing trends that I believe are worth of their time and energy.
Learn More: How to Make Digital Transformation a Reality
Shoppable landing pages.
76% of US consumers, myself included, shop online. A lot. Yet, with as many as 46% of US small businesses still without a website*, the leap online, let alone into e-commerce, can seem downright impossible. This is a huge missed opportunity.
That’s where shoppable landing pages come…