RED BANK, NJ: It’s the most wonderful time of the year but for small businesses, it can also be the most stressful. In all the hustle and bustle of the winter season, it can be easy to let stuff fall by the wayside as you try and keep up with everything. This includes being unable to dedicate the time to your business’s marketing that you normally would.
However, for local businesses, the holiday season often includes the most important weeks of the year as well as the most competitive. So even if you can’t dedicate yourself to creating a full holiday marketing campaign, it would be wise to make sure you are still putting your best foot forward to attract those valuable holiday customers. Here are 5 simple steps you can take to ensure your business has an informative and inviting web presence.
1. Get Access to Your Google My Business Listing
Google My Business (GMB) lets anyone set up a free business listing and then manage how that listing appears on Google Search and Google Maps. A GMB profile acts as an easy way to relay the most pertinent and valuable information about your business to potential customers, including hours of operation, your phone number and directions to your physical store(s). It also acts as a convenient hub for sending out promotions, answering questions,…