Shoppers love to buy things on holidays. So there is no surprise that Cyber Monday 2019 was the biggest day ever for third-party Amazon sellers. If you also want to leverage the holiday season to grow your sales, you should amp up your social media marketing strategies.
According to a recent survey from Software Advice, social media is the top and most-used channel for businesses to reach customers for holiday promotions. The survey also states that giving discounts is the most preferred strategy to grow sales.
Small businesses should make aggressive social media marketing plans to maximize sales during the holiday season. Also, they should try to offer discounts to tempt customers during holiday shopping. Here’s more 2019 holiday marketing statistics.
2019 Holiday Marketing Statistics
Social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram can help businesses reach a large audience in a small budget. With an estimated 2.82 billion people using social media, businesses use social media platforms to generate qualified leads.
In the survey, social media appeared the most preferred marketing channel to target holiday shoppers. Other marketing channels that businesses expect to use during the holiday season are email marketing, in-store flyers/posters, prints ads, digital TV ads, etc.
When it comes to return on investment (ROI), social media tops among available marketing channels, followed by email marketing.
Being a small business owner who wants to…