SAN FRANCISCO–(BUSINESS WIRE)–Wells Fargo & Company (NYSE: WFC) today announced its third annual Holiday Food Bank program to help provide food to people and families in need during the holiday season.
Wells Fargo launched the program with a donation of up to $5 million to Feeding America® through direct donations and charitable matching. Feeding America is the largest domestic hunger-relief organization in the U.S. with 200 member food banks across the U.S. The organization estimates that, with every $1 contribution providing at least 10 meals, Wells Fargo will help provide more than 50 million meals for people in need. According to Hunger in America 2014, 1 in 7 Americans turn to the Feeding America network of food banks for help. Leveraging its size and scale, Wells Fargo also will collect non-perishable food at its 5,300 bank branch locations and distribute it to local food banks across the U.S.
Wells Fargo will raise awareness of its Holiday Food Bank through a national integrated marketing campaign with content on television, print, online and social, and the new Wells Fargo holiday commercial, which can be viewed on the company’s YouTube channel. A major element of this year’s program includes a media integration with the “2019 American Music Awards,” spotlighting the need to support hunger-related causes with millions of viewers who tune in to this annual awards show.
“The holidays should be a time of joy, yet the stress of stretching…